Safe” jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. But—even more important—it’s also a chance to change the world for the better. Starting small is fine; clark provides a step-by-step guide to help you leverage your existing networks, ultimately, attract new people to your cause, and, build a community around your ideas.
Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It #ad - Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. Whether it’s how to improve the educational system or how to make your company more efficient, your ideas matter.
If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone—with hard work—can do the same.
Whether it’s learning to ask the right questions, or combining disparate fields to get a new perspective, developing and building on an expert niche, Clark outlines ways to develop the ideas that set you apart. Of course, having a breakthrough insight is only half the battle.
Reinventing You, With a New Preface: Define Your Brand, Imagine Your FutureHarvard Business Review Press #ad - Branding expert dorie clark mixes personal stories with engaging interviews and examples from Mark Zuckerberg, Tim Ferriss, and others to show you how to think big about your professional goals, Al Gore, take control of your career, Seth Godin, and finally live the life you want. Are you where you want to be professionally? whether you want to advance faster at your present company, develop a compelling personal brand, change jobs, Reinventing You, provides a step-by-step guide to help you assess your unique strengths, or make the jump to a new field entirely, now in paperback with a new preface, and ensure that others recognize the powerful contribution you can make.
Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and ThriveHarvard Business Review Press #ad - You may have incredible talent and novel ideas, building your reputation in a new realm, but figuring out how to get started, developing multiple revenue streams, and bringing in a steady flow of new clients can be a daunting prospect. Dorie clark, a successful entrepreneur and author, has done it all.
What does it take to create the career you want? It’s no secret that the world of work has changed, and we’re shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. She shares the stories of entrepreneurs of all kinds—from consultants and coaches to podcasters, bloggers, and online marketers—who have generated six- and seven-figure incomes.
Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive #ad - This book will be your hands-on guide to building a portfolio of revenue streams, both traditional and online, so that you can liberate yourself financially and shape your own career destiny. That can be a liberating force, becoming consultants or freelancers, and many professionals dream of becoming independent, whether by starting their own businesses, or developing a sideline.
But there’s a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. In short, engaging chapters, she outlines the necessary elements and concrete tactics for entrepreneurial success. And in entrepreneurial you she provides a blueprint for professional independence, with insights and advice on building your brand, monetizing your expertise, and extending your reach and impact online.
Stand Out Networking: A Simple and Authentic Way to Meet People on Your Own Terms A Penguin Special from PortfolioPortfolio #ad - The awkward introductions and stilted small talk. Drawing on wisdom from her own experience and from experts like psychologist robert cialdini, including concrete tips on how to: - turn initial small talk into meaningful exchanges - unlock the power of social media as a networking tool - transform casual online contacts into real-world connections - Make the most of conferences - Set a schedule for keeping in regular touch with your network - Repair and strengthen troubled relationships - Create your own events and become a connector Whether you’re an introvert or extrovert, and authors Judy Robinett and Keith Ferrazzi, and whether you currently relish or loathe making new connections, Clark provides valuable insight on how to be a good networker, joyful, marketer Michael Katz, Clark will teach you the strategies you need to make networking fun, and enriching.
There’s the paralyzing prospect of entering a room full of strangers. That’s why it’s time to reclaim networking. Instead, the real goal is to turn brief encounters into mutually-beneficial and lasting friendships—in both your personal and professional life. It’s no wonder so many talented professionals eschew networking altogether.
Stand Out Networking: A Simple and Authentic Way to Meet People on Your Own Terms A Penguin Special from Portfolio #ad - It doesn’t have to be the province of users and takers; instead, as Forbes and Harvard Business Review contributor Dorie Clark makes clear in this short and actionable guide, networking done right is nothing like the stereotype. The concern that “networking” means you have to exploit others for personal gain – or might appear that way.
Few professional activities are as nerve-wracking as networking.
Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your ExpertiseHarperCollins Leadership #ad - But where do you start when you’re trying to build your speaking platform?Do It! Speaking shows you the inside track on marketing, and how to get more and better speaking gigs on behalf of your company, sales, packaging, your brand, outreach, positioning, prospecting, and yourself. This book is the definitive guide onhow to develop your speaking-driven revenue streamsHow to quickly commercialize your knowledge in today’s economyHow to bolster your visibility, credibility, and bank accountHow to become a better messenger of your company’s message and dominate your marketplace.
Discover the principles, monetize your message, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, practices, and dramatically expand your reach and revenue. For thought-leading ceos, in broadcast media, do people listen? regardless of the speaking venue: in person, on podcasts, consultants, the true test of your personal brand comes down to one simple question: When you open your mouth, and entrepreneurs, the powerful articulation of your value, executives, via livestream, or at national conferences and industry events, relevance, and impact is what makes experts stand out.
The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout#ad - Are you scrambling to fill your content pipeline week after week with little to show for it in terms of results?No subscribers. You want sales. Here’s what’s packed in this how-to guide:How to strategically create an array of content pieces that make your products and services fly off your virtual shelves.
This one framework is all you need to seamlessly move your subscriber through his/her purchasing journey. The 8-step system that brought in $14, 000 in sales and how you can replicate that for your own business. You’ll learn how to harness the Profitable Content System to deliver those in abundance. It’ll radically change how you approach content and plan your business.
The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout #ad - Ready to discover a system that supercharges the content you create and ties it directly to revenue?Then scroll to the top and click or tap “Buy Now. You don’t just want random content pieces. No brand authority. No shares. Do you wish you had a yearly plan for your content based around your products and services—one that helps you create content that doesn’t just languish on your blog’s virtual shelves but that actually brings you sales?Do you desperately desire a content workflow that doesn’t seem crazy overwhelming?If you think your content does nothing for you and that it’s a waste of time… If you’ve been leaving the return on investment from the time you’ve spent creating content to chance or luck, then you could use the Profitable Content System!If you offer products or services and want to create content that directly drives sales, this book will be right up your alley.
Why content repurposing has NEVER worked for you and the minimum viable repurposing method that will change that.
LinkedIn for Personal Branding: The Ultimate GuideHybrid Global Publishing #ad - Additionally, long has assembled a useful set of “How To” advice links that are available on a companion website. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. Your online presence matters more than ever in today’s global workplace.
Linkedin for personal branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform. Long’s book provides a comprehensive view of personal branding using LinkedIn’s profile, content sharing, and thought leadership capabilities.
The website provides many resource pages and links related to each chapter. Linkedin for personal branding: the ultimate guide is the only linkedin book available that will do all of this for the reader: • Provide an integrated personal branding and LinkedIn strategy needed for today’s professionals – in a Full Color book.
LinkedIn for Personal Branding: The Ultimate Guide #ad - Provide additional “how to” elements in a companion website so you can click over to see detailed instructions and keep updated. Provide dozens of examples and case studies from real LinkedIn users. Provide several “personas” and other prompts to help you write the best possible summary. Linkedin for personal branding will help you to: • Select and prioritize the best personal brand attributes for you, your career and business.
Be considered for more strategic assignments and business opportunities.
Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful BusinessGet Smart Books #ad - But "superfans" will be your biggest supporters. You just need to create that journey, to pave the yellow-brick road that will guide them surely and steadily to superfandom. You don't need to change the entire world to build a successful business; you just need to change someone's world. People don't become superfans the moment they find you.
They will tell their friends. They will send you encouraging emails. People who are looking to us to be a leader, to give advice, and to care. Customers may buy a product. The magical moments that turn your followers into fans. Customers, followers, subscribers. It's easy to just look at the numbers. They will promote you and your products because they know you have made a difference in their lives.
Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business #ad - They become superfans because of the magical moments you create for them over time. This book will help you do just that. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind. These are the people, if you connect with them in the right way, who will become Superfans.
Work Energy: Finish What You Start and Fearlessly Take On Any GoalIncome School LLC #ad - He had worked hard for his goals, but there was no assurance in sight that he would ever achieve them. During that year, he learned a key truth that changed the way Jim viewed himself. His current company, income School, has helped thousands provide for their families through blogging and YouTubing. Jim harmer is the founder of Improve Photography and several other successful blogs.
He found the one unique quality inside him- one we all have- that gave him a reason to work. Within this book, you will discover your own Work Energy: the drive behind everything you do and the reason you can take on any goal. Jim lives in star, idaho, with his wife, Emily, and their three children. What's your work energy?it was only nine years ago that Jim Harmer worked at a dollar store, stocking shelves while struggling through law school.
Work Energy: Finish What You Start and Fearlessly Take On Any Goal #ad - He didn’t know it then, but that secret ingredient was his Work Energy. Now, after creating a digital brand that has attracted over 70 million people and made him financially free, Jim has constructed the framework behind his success.
Introduction to Personal Branding: 10 Steps Toward a New Professional YouDelightful Communications #ad - Unless your last name is Kardashian, developing your brand doesn’t have to be a full-time job. The book is also suitable for those that already have a brand because there are some elements you might not have thought about. Bas van den beld - state of Digital"WOW! Such a great book. It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.
Given the explosion in use of digital and social media over the past few years, the internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands. Personal branding benefits your business by:establishing credibility & thought leadershipGrowing Your NetworkHelping you Market YourselfAttracting New OpportunitiesIncreasing SalesHelping You Reach Your Business GoalsWho is this book for?CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.
Introduction to Personal Branding: 10 Steps Toward a New Professional You #ad - Any professional or academic who wants to get ahead in their careers and wants to understand how to have their expertise and experience be more discoverable. Hr & training managers who want to understand personal branding to help train employees on social media branding and social selling. Pr agencies & exec comms managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.
About mel carsonmel carson is Founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. In this bestselling introduction to personal branding you will get a short crash course the book should take less than an hour to read or listen to as to what personal branding is, how to take your first steps toward perfecting your personal brand, and you will learn some actionable tactics you can employ immediately in order to start becoming more memorable within your career niche and grow your network.
ONLINE MARKETING BOOT CAMP: The Proven, Step-By-Step Formula To Take Your Business From Zero To 6 Figures & Create An Irresistible Brand Customers Will Love! Influencer Fast Track® Series Book 3#ad - This is what 98% of entrepreneurs and business owners miss and why they fail!your marketing campaigns cannot be successful if you forget even one of these marketing basics, so customers will always choose their business over everyone else hint: it’s not luck - there is a proven branding strategy at play here and you can apply it, and you need to have them in place before even considering any marketing strategies!Learn how the 2% of successful entrepreneurs smartly position their brands, too!.
In part 2, we will cover the psychological principles of effective copywriting and how you can make your sales copy instantly more effective by just changing one or two words. You will see what your #1 focus needs to be, especially during your first year it's probably not what you expected. In part 3, we will cover the:top 15 most effective Digital Marketing Strategies for 2020so you can pick the ones best suited for your business while maximizing their effectiveness.
ONLINE MARKETING BOOT CAMP: The Proven, Step-By-Step Formula To Take Your Business From Zero To 6 Figures & Create An Irresistible Brand Customers Will Love! Influencer Fast Track® Series Book 3 #ad - Whether you:have struggled to gain traction with your blog posts or want to use blogging for profit. Want to leverage the amazing power of influencer marketing, learn the most effective influencer strategies and how to find influencers on Instragram, Facebook & Youtube that will actually bring you results.