Social Media Marketing: A Strategic Approach #ad - This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development.
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The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, technology-enabled outsourcing, such as social media and online marketing strategies, and online payment processing systems. New intriguing "learning from failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
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Consumer Behavior: Buying, Having, and Being 12th EditionPearson #ad - Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the twelfth edition, solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior.
Also available with mymarketinglab™ MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom.
Consumer Behavior: Buying, Having, and Being 12th Edition #ad - Beyond consumer behavior: how buying habits shape identity Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having or not having certain products affects our lives. For courses in Consumer Behavior. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising, ” “Meerkating, ” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.
Within its structured environment, test their understanding, students practice what they learn, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. If you would like to purchase both the physical text and mymarketinglab search for: 0134472470 / 9780134472478 consumer behavior: buying, and being plus mymarketinglab with pearson etext -- access card package Package consists of: 0134129938 / 9780134129938 Consumer Behavior: Buying, Having, and Being 0134149556 / 9780134149554 MyMarketingLab with Pearson eText -- Access Card -- for Consumer Behavior: Buying, Having, Having, and Being .
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Promo 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces. Used book in Good Condition.
Consumer BehaviorCengage Learning #ad - The popular consumer behavior, 7e draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities.
Consumer Behavior #ad - Used book in Good Condition. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, charity, health, emotions, materialism, goals, and sustainability.
With even more real-world examples and thought-provoking application exercises, CONSUMER BEHAVIOR, including new chapter-opening examples and closing cases, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.
Advertising and Integrated Brand PromotionCengage Learning #ad - This cutting-edge approach provides intriguing insights into advertising in today's world. Accompanying MindTap provides integrated discussion of video and other medium. Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E.
Advertising and Integrated Brand Promotion #ad - Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. You see how strong advertising is the result of hard work and careful planning.
Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. Used book in Good Condition. The book focuses on real advertising practice with content that follows the same process as an advertising agency.
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Utilize cutting-edge personal selling techniques to navigate the information revolution era Selling Today: Partnering to Create Value helps you understand the value of developing personal selling skills by exposing you to a personal selling academic theory, role play scenarios, and real¿-world applications and ethical dilemmas.
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Selling Today: Partnering to Create Value 14th Edition #ad - With the largest number of “learn by doing” materials available in any personal selling text, the 14th Edition offers tools to strengthen your learning process. As the developed nations of the world transition from a production focus to a sales ¿and¿ service focus, this cutting-¿edge new edition prepares you to succeed as a member of a new generation of businesspeople.
Also available with mylab marketing myLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. For courses in Sales and Personal Selling.
Business Ethics: Decision Making for Personal Integrity & Social ResponsibilityMcGraw-Hill Education #ad - Author note: laura Hartman was most recently at DePaul University. She also currently serves as executive director of a trailblazing trilingual elementary school in Haiti, the School of Choice/l'Ecole de Choix. Business ethics: decision making for Personal Integrity & Social Responsibility 4e provides a comprehensive, accessible, and practical introduction to the ethical issues arising in business.
Hartman et al. Focuses on real-world ethical decision making at both the personal and policy levels and provides students with a decision-making process that can be used in any situation. Practical applications throughout the text show how theories relate to the real world. The 4th edition features thoroughly updated statistics and coverage of timely issues and dilemmas throughout the text.
Business Ethics: Decision Making for Personal Integrity & Social Responsibility #ad - She is also cofounded an online micro-development, and education system for people living in poverty in Haiti, finance, called Zafen. Previously, hartman served as director of external partnerships for Zynga. Org, the charitable arm of the social game developer Zynga. Used book in Good Condition. She has written many other books including Rising above Sweatshops: Innovative Management Approaches to Global Labor Challenges.
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Strategic Corporate Social Responsibility: Sustainable Value Creation #ad - The newsletters are designed to be a dynamic complement to the text that can be used for in-class discussion and debate. Sage Publications Inc. Past newsletters are archived as a freely-available resource for instructors and students at: http://strategiccsr-sage. Blogspot. Com/ used book in Good Condition. In this new fourth edition, author david Chandler explores why some firms are better at CSR and how other firms can improve their CSR efforts.
Keep your course content up-to-date! Subscribe to David Chandler′s ′CSR Newsletters′ by e-mailing him at david. [email protected] Edu.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th EditionPearson #ad - Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition #ad - Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. Used book in Good Condition. Used book in Good Condition. Create profitable brand strategies by building, measuring, and managing brand equity Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications.
In strategic brand management: building, define, and managing Brand Equity , Measuring, 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, and measure brand equity. Sage Publications Inc.