BadMen: How Advertising Went From A Minor Annoyance To A Major MenaceType A Group #ad - A frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars are being stolen; personal information about us is being collected and sold 24-hours a day; and important principles of a free society are being undermined.
Type A Group #ad - In other words, fun for the whole family! Hoffman is out to disrupt the disruptors -- those somber, imperious souls who have made marketing and advertising such an earnest and humorless endeavor. This may be the silliest, most injudicious book about the ad industry you've read. In [email protected] Bob Hoffman has collected his most irresponsible and inappropriate blog posts, essays, and cave drawings.
You might say it's 200 pages of insults, cheap shots, wise cracks, and dirty words. And in some unwholesome way, the truest and funniest.
Marketers Are From Mars, Consumers Are From New JerseyCreateSpace Independent Publishing Platform #ad - In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "marketers are from mars, author of "101 contrarian ideas about advertising" and "the ad contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, Consumers Are From New Jersey", Bob Hoffman, articles and conferences in which people like them talk to people like them.
How Brands Grow: What Marketers Don't KnowOxford University Press #ad - This book provides evidence-based answers to the key questions asked by marketers every day. Oxford university Press USA. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries.
It is the first book to present these laws in context and to explore their meaning and application. Tackling issues such as how brands grow, what price promotions really do and how loyalty programs really affect loyalty, how advertising really works, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Building Distinctive Brand AssetsOxford University Press #ad - The second section covers measurement approaches, and how to use and interpret key metrics. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette.
Building distinctive brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.
Building Distinctive Brand Assets #ad - Oxford university Press USA. Building distinctive brand assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if or have been told it's time for a change.
The Choice Factory: 25 behavioural biases that influence what we buyHarriman House #ad - Dip in or read cover to cover and you’ll be full of new ideas, ready to crack any brief. Winner of the sales and Marketing Category at the 2019 Business Book Awards. Voted #1 in the bbh world Cup of Advertising Books, 2018. If you are in the business of influencing decisions, you need to understand what drives them.
The Choice Factory: 25 behavioural biases that influence what we buy #ad - The choice factory is an essential read for anyone who wants to learn. Shotton draws not only on academia, but also on analysis of ad campaigns and his own original research, supporting his discussion with insights from some of the smartest thinkers in advertising. The choice factory is an entertaining and highly-accessible read, with 25 short chapters, each addressing a cognitive bias and outlining easy ways to apply it to your own business challenges.
Oxford university Press USA. Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how our behaviour is shaped by psychological shortcuts. The focus throughout is the marketing potential of knowing what makes us tick.
Confessions of an Advertising ManSouthbank Publishing #ad - We detest office politicians, toadies, bullies, and pompous asses. The way up our ladder is open to everybody. Fizzing with ogilvy's pioneering ideas and inspirational philosophy, and office politics, corporate ethics, it covers not only advertising, but also people management, and forms an essential blueprint for good practice in business.
Confessions of an Advertising Man #ad - A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. In promoting people to top jobs, we are influenced as much by their character as anything else. David ogilvy david ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands.
First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. Oxford university Press USA. We abhor ruthlessness. It also became an international bestseller, translated into 14 languages. Used book in Good Condition.
Decoded: The Science Behind Why We BuyWiley #ad - He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. Foreword by rory sutherland, ogilvyone london and vice-Chairman, Executive Creative Director and Vice-Chairman, Ogilvy Group UK Full colour throughout Oxford university Press USA.
Shows how the latest insights from the fields of behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD.
Decoded: The Science Behind Why We Buy #ad - And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.
Used book in Good Condition. The first book to apply daniel kahneman’s nobel prize-winning work to marketing and advertising Packed with case studies, web designers, this is a must-read for marketers, industrial designers, R&D managers, advertising professionals, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour.
One Plus One Equals Three: A Masterclass in Creative ThinkingPan Macmillan #ad - From tales of 18th century japanese samurai to classic battles between "creatives" and "suits" in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention. Combining dave trott's distinctive, humor and practical advice, almost Zen-like storytelling, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions.
One Plus One Equals Three: A Masterclass in Creative Thinking #ad - Pan MacMillan. Used book in Good Condition. Oxford university Press USA. Wiley. How do you make something out of nothing? This book goes straight to the heart of the creative impulse.
Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in MeetingsMarketoonist, LLC #ad - Used book in Good Condition. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons' popularity stem not only from their deft reflections on latest trends, giving creative feedback to an agency, but their witty summary of the shared experiences of marketing -- handling a PR crisis, or avoiding idea killers in innovation.
Your ad ignored here gives voice to the challenges and opportunities faced by people working in business everywhere. Wiley. Pan MacMillan. And think about our rapidly evolving world of work. Oxford university Press USA. Tom is the David Ogilvy of cartooning. Seth godin, author of purple cowfrom the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years.
Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings #ad - Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your ad ignored here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series. Fishburne began to doodle his observations in 2002 when working in the trenches of marketing.